About
Thinkable Company
I’m Ylva Hedman — a destination developer, project manager and revenue management specialist based in Stockholm, Sweden. Thinkable Company brings together 16+ years of hands-on experience in tourism, place development and destination marketing.
My path started with a Bachelor’s degree in Tourism — cultural heritage & natural environment — from Linköping University, followed by a Diploma in Revenue Management from Frans Schartaus Handelsinstitut, where my thesis compared revenue strategies at Gröna Lund, Liseberg and Disneyland Paris. Since then I’ve added qualifications in urban-development project management, rhetoric and international place branding, most recently through courses at Malmö University, Uppsala University and in Glasgow, Scotland.
As Destination Developer & Marketer for Österåkers kommun, I ran four municipal tourist bureaus, helped shape the Stockholm Archipelago Strategy, and launched an annual “Destination Day” introducing local young people to the visitor industry. In 2012 I founded Skärgårdshallen, a creative hub for local entrepreneurship and place-making in the Stockholm archipelago. More recently, I’ve researched sustainable place development in The High Coast Sweden region at Mid Sweden University, and studied international city development in Tokyo, Milan, Los Angeles and Glasgow.
Today, Thinkable Company offers destination strategy, place branding, revenue management and project leadership to municipalities, destinations and attractions that want to grow sustainably — without losing what makes a place worth visiting.